![]() ![]() With the books now divided into seven categories (classics, fantasy, fiction, true stories, humor, history and mystery), readers, teachers and booksellers can now easily see what genre a book belongs to, and find other subjects they may be interested in. But it's not just the familiar arrow at the top of the books that is new in Stepping Stones genre buttons have been added to the covers. To help children visualize the connection between Random House's early reader line and its chapter books, the company has taken the Step into Reading look and applied a similar treatment to its Stepping Stones line of first chapter books. "They are narrative stories designed to get kids thinking and writing creatively," said Corey. ![]() According to assistant editorial director Shana Corey, since the rebranding, the company has seen "an increase in both sales and in our presence on the shelves." In response to feedback from educators, they are debuting a new line extension, Step into Reading Write-In Readers. Step into Reading line a new design last year, which reconfigured its "steps" and gave the books a more simple, bold look. ![]()
0 Comments
Leave a Reply. |